As London's leading party & tent rental supplier, A&B Party & Tent Rental is always looking to push the envelope in the industry. Realizing that there has been an increasing amount of mobile and tablet users visiting their website, it was time to evolve.

In the process of redesigning A&B's new website, we overhauled their website structure and quoting system, while creating a search engine optimized and responsive website. Shortly after launching the website, we realized it didn't perform the way we expected, leads had actually declined, despite using a best-practice check-out process.

We didn't panic.. Okay maybe we did a bit, but we acted quickly and came up with a list of hypotheses as to what was causing the drop in performance.

We reviewed historical website data, used third-party softwares to observe how users were behaving on the website and implemented a series of Conversion Rate Optimization tests to enhance the user's shopping experience. After rigorous testing, we not only recovered from our previous decline, we actually surpassed even their original goals by doubling their conversions.